Cross Cultural Consulting     

 

  
   

 

 

 

 

 

GLOBALIZATION

Expansion into new global or regional markets requires that products are designed and marketed appropriately to appeal to local customers.

 

GLOBALIZATION SERVICES

Expansion into new global or regional markets requires that products are designed and marketed appropriately to appeal to local customers.

 

Adaptation of products and services for export markets is much more than simply translating the words or even adding a local scene into marketing collateral.  It requires a thorough understanding of local cultural norms and an appreciation of changes taking place within that culture. 

 

Product localization may include modifications to product content, food recipes, packaging, advertising as well as instruction manuals and warranties.  

 

Globalization services include:

  • Language Training

  • Product Localization

  • Translating and Interpreting

 

 C3  The Key to Success in a Multi-Cultural World ™

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